Copywriter, content creator, storyteller
Raised on fandom. Refined by advertising.
My writing journey began in the most noble of ways: obsessing over fictional characters and writing fan fiction about them.
Today, I still do that - but I also write words that wow at WPP and create viral content for my cat’s 45k SoMe followers.
What you’ll get with me is a creative all-rounder and dedicated nerd, with the humanity and originality AI can’t replicate.
Explore my work
The European Commission: From Waste to Worth
Conceptualized and developed an integrated omnichannel campaign for the European Commission, showcasing how the EU is partnering with Caribbean nations to tackle the sargassum issue and protect local communities.
Dell Technologies: Some Like IT Hot
Conceptualized a merchandise campaign to promote Dell’s “hottest new technology” solutions at CES (Consumer Electronics Show), one of the world’s largest technology events. Developed the creative concept “Some Like IT Hot,” inspired by the 1959 film of the same name, using typographic wordplay on the shift from “it” to “IT” to emphasize Dell’s offerings as the hottest in the market.
Dell Technologies: Client Solutions Portfolio Launch
Every year, Dell Technologies launches its latest innovations. For the past six years, I’ve been the lead copywriter bringing this campaign to life at WPP Production, driving the messaging from kickoff to final asset. Each annual campaign begins with creating a long-form B2B Success Pack to train global partners on how to sell the new portfolio. From there, I scale this content into a multi-channel campaign targeting both partners and consumer audiences.
Dell Technologies
In 2023, I went to Singapore with WPP for the production of a Dell film about the making of their latest keyboard and mouse combo. I wrote the script for the film and even played a small part in it.
Personal projects
Benny the Black Persian
Built and manage my cat’s social media account, growing it to 45K+ followers and creating viral content and reels that have reached millions of viewers and generated hundreds of thousands of likes and shares.
Fan edits
I make fan edits using CapCut, an app that’s perfect for creating videos for TikTok and Instagram. I share my edits on my TikTok account that’s dedicated to fan content. CapCut makes it really easy to put together basic edits like the one you see here, but I also enjoy experimenting with more advanced techniques. If you follow the link below, you can check out some of my more complex edits that include VFX.
Footage credit: ABC Australia’s “The Newsreader”
Music credit: t.A.T.u, “All The Things She Said”
Page Against the Machine - Book Club
Turned a shared love of books into our workplace book club. I co-founded and manage the club, and I’m also the creative mind behind the logo and all our posters which I create in Adobe Express.